Monthly Archives: September 2016

What Is Google Penguin 4? Google uses a group of automated algorithms to filter all of the websites and pages it finds on the internet, removing many from it’s results, promoting others and maintaining a stubborn indifference to the remainder. Penguin 4 is the latest incantation of the infamous Penguin algorithm that measures, analyses and […]

How Does Google Work? This is a common question that we are asked, probably more than any other. Google uses a series of automated analysis and assessment formulas to review every page that it finds online. These are then classified as either being low quality and not to be included in Google’s Index, or of […]

Duplicate Content Algorithm Duplicate content is a big problem for Google, so they use an algorithm to compare your page content with the pages of every site that is in their index. If you have the same words in the same order as an older page they you are considered to have ‘scraped’ that content […]