Web Design, SEO & Traffic Conversion Agency

Most websites don’t work….

 

A Website needs just 3 things to make you money;

 

1. Google Friendly, Mobile Friendly & User Friendly Web Design

These three are linked together. Google penalises non mobile friendly sites in search, so people on their phones and tablets (over 50% of all web traffic) can’t find you… but that doesn’t matter too much because they can’t use your site easily on those devices anyway!

 

Being search engine friendly is essential but there are still many other ways you can easily violate a search engines delicate sensibilities (see ‘Google Friendliness’ below)

2. Targeted Organic Search Engine Traffic

There is a huge difference between a search engine tolerating your existence and a search engine loving your site so much that it shows it to everyone.

 

In essence, Google evaluates your site using Quality, Trust and Authority to decide where to rank you in their results.

 

At the bottom of the quality scale, you won’t even make it into Googles SERPs listings. The next level of Google acceptance is to be listed in SERPs, but only for your Brand name or maybe your URL. (Neither of these having much commercial benefit for you). The next step is to rank for terms and phrases relating to what you do, the goods you sell, the services you provide.

 

The more those specific search terms and keywords are used (and the higher you rank for each of them), the more targeted, “eager to buy from you visitors” you will receive.

3. Traffic Conversion & User Engagement

Once you have attracted high quality, targeted traffic to visit your website, you need to convert those visitors into sales, enquiries and new leads.

 

Conversion rate optimisation (CRO) is the final piece of the jigsaw that is quite often neglected. Your website needs to have a structured sales funnel process, page to page to page as your visitors learn more about your product or service, social proof that your solution to their problem works and then on to your checkout process, which needs to be as simple and easy to use as possible. DOn’t focus on making it easy for you, but easy for your potential customers.

 

These vital website attributes are achieved using a combination of clean coded W3C compliant design, Google friendly search engine optimization (SEO) processes & a variety of online marketing techniques and strategies to provide your visitors with the information, confidence and social proof that they need before they decide to buy from you.

 

All your website needs to do is to be found at or near the top of Google for the things you do, the products you sell or the services you provide. Once people find you, your site has to present whatever it is you are offering and make it EASY to make a purchase, request more information, get in touch, request a quote etc.

 

It sounds nice and straightforward doesn’t it?…. but there are several potential obstacles in your way….

 

Google Friendly Design

 

Is your website really search engine friendly? Google has an ever growing list of ranking algorithm filters that it uses to filter the ‘wheat from the chaff’ which include;

 

Load Speed

 

Time On Site

 

Bounce Rate

 

Social Sharing Metrics

 

Off Page Activity

 

Content Quality

 

Online Associations & Connections

 

Duplicate Content

 

Mobile Device Compatibility

 

Online Authority

 

Online Reputation

 

You only need to fall foul of one of these quality measuring algorithmic filters to harm your search engine rankings, or in certain instances, to be excluded from the search results completely.

 

Your Web Design, Search Engine Optimization & Conversion Rate Optimisation are all linked, dependent on one another for your success. Weak website design metrics such as slow load speed will harm your SEO, a poor conversion rate will harm your SEO and poor SEO will affect your CRO.

 

If you want a strong website that works for you as your online sales force you need to be strong in every department without any weaknesses.

 

How Do You Build A Powerful Website That Sells?

 

The following four elements work with each other, each co-dependent on the others. Any weakness in any one of these elements will impact your websites performance online:

 

1. Web Design That Works

Ugly websites don’t sell… sad, but true. If you want a website that makes you money, it needs to be visually appealing so that it makes a great first impression. You have less that one second to grab your visitors attention…. Don’t waste it!

 

Your website needs to encourage your visitors to click through to a second, third and fourth page, as well as containing well written, high quality, compelling content that your users want to read… Is Your Web Design Fit For Purpose? Check It Here >>

2. Search Engine Friendly Construction

If your site doesn’t comply with the ever growing multitude of search engine requirements necessary for top rankings, you will NEVER receive your share of organic, targeted traffic that you need and deserve…

 

Google uses a series of minimum requirements to filter low quality sites from its SERPs listings. It’s easy to accidentally trigger one of these filters, causing your site to drop or even disappear from the search listing results completely… Is Your Website Design & Construction Being Penalised? Find Out Here >>

3. Search Engine Optimization (SEO)

SEO drives “free” organic search engine traffic to your site content pages, but only once you rank near the top in Google for competitive search terms and phrases. A steady supply of new visitors is essential for any site.

 

Targeted visitors, (the people who actively search for your goods and services), will convert into customers successfully. If you only attract ‘random’ non-targeted visitors, your conversion rate will be low, which is why it’s so important to target search terms and keyword phrases that will convert for your business… Is Your Web Site Optimized for Google Search? Review Your SEO Here >>

4. Website Conversion Rate Optimisation (CRO)

The last piece in the puzzle is to successfully convert your web traffic into customers.  There are many elements to optimizing your conversion rate and often, it will take experienced conversion rate experts to identify the issue or issues that are hurting your rate of sale…. Do you know your conversion rate? Improve Your Rate of Conversion To Sale Here >>

175 Point SEO Audit

Before you can make your site perform at its maximum, you need to know everything about the current health and performance status of your content. We analyse over 175 different on-page and off-page elements of design, construction, SEO, search compatibility and W3C compliance.

 

Armed with a comprehensive health report, we can identify the areas of weakness that are currently holding back your site, harming your rankings and preventing you from attracting large volumes of targeted web traffic that will buy from you. Request Your Free Audit Here>>

 

Want to know why your site doesn’t rank in Google…. check out the reasons here

SEO & Web Design Essentials:

We combine world class design & construction strategies with marketing, search ranking and traffic generation processes, creating automated, online sales funnels that generate income 24/7….

Is Your Site Fit For Purpose?

These web design mistakes will cost you money…… read more here

Are You Trusted By Google As An Authority In Your Niche?

Search Engine Optimization (SEO) drives trust & authority which both determine search rankings…. read more here

How To Convert Traffic Into New Business?

A well constructed sales funnel should convert visitors into enquiries and sales….. read more here

Responsive For Mobile

We build awesome responsive websites that focus on design, content and functionality as well as a great user experience across all devices…. read more here

How To Integrate Social Media

We specialise in integrating your social media accounts with your content so its all easy to share…. read more here

PPC Management

Most Adwords accounts are expensive and inefficient. We typically save over 40% in costs while increasing quality traffic that converts… more.

Our Portfolio

We provide three core services: websites that work, traffic generation through search engine optimization, paid advertising & social media and lastly, traffic conversion so that your visitors buy from you.

Although we build websites for all types of businesses, we specialise in design that works for Solicitors, Photographers, Hotels / Restaurants as well as eCommerce online shops.


Please click on the images below for more information, examples and case studies about each of our services.

Marketing, Design & Conversion Tips & News

How To Avoid Google Penalties

Posted by | February 10 | Comments Off on How To Avoid Google Penalties

Google Penalties & How You Can Avoid Them   Google uses a series of complex algorithms to measure, test & rank each page it can find online, handing Google penalties to any site that doesn’t meet their minimum standards.   Many pages never even make it into Googles index of websites.     Google has […]

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Can You Sell On Twitter?

Posted by | February 2 | Comments Off on Can You Sell On Twitter?

Selling On Twitter Is it easy to sell goods and services using Twitter? This is a question we get asked on a far too frequent basis so I thought it high time I shared my views, test results and findings to date. To begin with, let me explain that we have a fraction over 25,000 […]

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SEO Keywords – How To Choose & Use Keywords Wisely

Posted by | January 26 | Comments Off on SEO Keywords – How To Choose & Use Keywords Wisely

Keywords and SEO Here at Deeho towers we are asked the same keywords related questions time and time again…..   Are keywords important? Why should I spend time researching keywords… I know what I want to say? Where do I need to put my keywords on my pages? How do I research the best keywords? […]

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Connecting Your Website, Social Media & Blog

Posted by | December 23 | Comments Off on Connecting Your Website, Social Media & Blog

How To Link & Streamline Your Website, Blog and Social Media Accounts So They Work Together   So…… you have a website, you have a blog (either integrated with your website, or separate), you have social media accounts; a Facebook page, Twitter account, a LinkedIn profile and business page, a Google+ page, Pinterest, Instagram etc. […]

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Is Your Website In Google’s Index?

Posted by | September 15 | Comments Off on Is Your Website In Google’s Index?

Getting Found & Indexed By Google When you first publish a website, you need to get indexed in Google and other search engines. There are two ways to do this quickly, you can create a few links from quality websites that Google already likes, or you can add your website to Google Web Master Tools (WMT’s). […]

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Duplicate Website Content

Posted by | August 28 | Comments Off on Duplicate Website Content

Why Duplicate Content Matters The easy way to create a new page in the good old days of yor was to simply copy and paste duplicate content (in other words steal) the work of someone else. It was fast, easy and effective as well as being a low cost way to create a page full […]

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Making YOUR Website Work For YOU

We apply website intelligence to each project we work on. Using cutting-edge integration technologies & strategies to make websites work, providing a positive return on investment (ROI)

 

Are you ready to make a start? Ask us how we can help…Contact Us

 

3 Step Website Optimization Process:

 

Web Design + Search Engine Optimization + Traffic Conversion = Targeted Enquiries & Sales

 

Uniquely, we are one of the few online marketing & SEO consultants who effectively combine these three crucial metrics (generating traffic, design and visitor conversion) to create websites that generate new business automatically for business owners.

 

Many people just aren’t aware of the many different influences that can and will affect your websites performance. The days of publish and forget are sadly long gone. Today, a website is a constant work in progress; built to perform, fine tuned to adapt to the ever changing requirements of Google and the web, and regularly supported with good quality, relevant links from other highly respected resources that are valued and trusted online.

 

User Friendly Design

 

If your web design isn’t optimized for performance, you can carry out all the SEO and traffic conversion you can afford, but your site will forever be held back in search (Google) because slick, current, search engine friendly design and structure is an essential ingredient to get results.

 

The quality and influence of your design, layout and structure can have a huge effect on your sites performance. Poor coding, slow load speeds, and even your hosting all have the potential to kill organic traffic.

 

Common Design Elements That Affect Search Rankings:

 

 

SEO

 

Generating organic or PPC traffic is expensive, however you go about it, it will either cost you time, money or both. For this reason, its vital that you ensure that your site is fit for purpose before you start driving traffic to your content pages using search engine optimization, pay per click, social media etc.

 

Your SEO processes may well be 100% Google friendly, but if your site doesn’t have an effective traffic conversion structure (CRO) that encourages users to contact you, make a purchase or request more information, you will be wasting your marketing budget.

 

Common SEO Elements That Affect Search Rankings:

 

 

Traffic Conversion

 

This is the part of the puzzle that many website owners either ignore or don’t understand. Driving targeted visitors to relevant pages of your website is of course important, but you then need to tell those visitors what to do next and make it easy and obvious for them to do it….. on all devices…… so they can move through your ‘sales funnel’ with confidence.

 

Converting your visitors from tyre kickers and window shoppers to the next step of your sales process doesn’t happen automatically. You need to make sure that you tell people what it is that you want them to do & more importantly, you need to make it easy for them to do it.

 

The more complex or obtuse your next step is, the larger the drop off will be. Each step of your sales process will show a drop in usage, in the same way, each additional field that you add to an email contact form will reduce usage, the simpler and faster you make your checkout, enquiry or information download process, the more people will complete it successfully.

 

Website traffic conversion (CRO) is probably the least well understood area of website ownership. Many business owners wrongly believe that just having a presence online is enough to ensure success…… that couldn’t be further from the truth.

 

There are important lessons to be learnt from the largest, most popular retailers online……. Amazon & eBay are superb examples of a slick, simple sales process that is easy to understand and fast to use.

 

Keep your sales / enquiry process as simple and straightforward as possible. You can soon double of treble your conversion rate by making a few simple layout and structural changes that cost nothing and will improve your profitability without the expense of doubling or trebling your search engine traffic.

Are you ready to make a start? Ask us how we can help…Contact Us

Creativity is allowing yourself to make mistakes Art is knowing which ones to keep

- Richard Johnson -

Are you ready to make a start? Ask us how we can help…Contact Us

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