In broad terms, SEO is anything you do to your website in order to improve how high each page appears in Google’s organic results.
Based on current search volumes for phrases such as; “What Is SEO Marketing?”, “SEO Basics” & “What Is SEO?“, there are tens of thousands of people who don’t understand how Google choose the pages it ranks first & want to know more.
Aside from several important technical performance metrics your site needs to meet, including being mobile friendly, fast to load & free from error code, the creative elements such as writing page content that adds value & is thus shareable, all add up to make great content, worth of top search rankings.
It’s not always straightforward to align everything Google requires, but is well worth the time and effort required.
As we all know, the UK high street has been having a tough time in recent years, mostly driven by the rise of online shopping. As more and more people turn to the internet & Google to find what they want, it is your competitors and the top ranking websites that are scooping up all of the sales.
Can you afford not to? Can you afford to get left behind?
Effective optimisation will consolidate your websites position at the top of search engine results, where your potential customers can find you.
If you are looking to grow your business and want to be proactive, then optimising for search is for you.
The majority of websites fail to deliver on their potential.
Yours can be different.
Positioning your pages at the top of search begins with a complete SEO Audit, which not only analyses everything that is good and bad about your website (over 175 different elements in total), but we also analyses your competitors who are currently ranking well for the keywords & phrases that will help you generate the most new business.
Armed with this information, we can tell you what we need to do to position your pages above your competitors, how much traffic (& therefore enquiries / sales) you can expect, how long your campaign will take to deliver and of course how much it will cost you.
Every website is different as are the businesses behind each site. Not only that, but your goals and focus will be different to your competitors. That is why we get to know our clients, to understand what they need their website to achieve and then to deliver it in partnership with them.
We will be as flexible as you need us to be, from managing your complete online marketing strategy to itemised consultancy for the specific areas of optimization that you need assistance with; Initial site review, competitor analysis, on-page set up, link building, social media integration, SEO strategy and process creation, content creation and structuring...... whatever you need, we will work with you to deliver your targeted goals.