On Page SEO

On page SEO refers to everything you will be doing to your actual website page content and structure.

There are ideals for over 200 different elements on your website that Google (and the other search engines) use to determine the relevance of your content.

These on page SEO elements include; page URL, page title, meta description tag, content headings, image names, image alternate text, page keyword density, keyword volume, external linking, html5 coding, etc.

Each of these needs to be optimized within Google’s expected ranges for the keywords and search terms that you want the page to rank for.

On Page Ranking Factors

High Quality Content

Page HTML Attributes

Site Structure / Architecture

Outbound Links

Keyword Research & Implementation


What Is Quality Website Content?

If you are going to rank well then your page content needs to tick as many quality ‘boxes’ as possible.

Your content needs to be all of the following;


Well Written

Well Structured

Natural Keyword Density

Natural Keyword Variations (LSI)

Naturally Tagged In Appropriate Places

Generous With Citations And References To Authority Information Sources

Contextually Linked to Related Content On Your Site

Contain Images/Videos

Need to write great content? Read more here

If it does all of those, it still needs to:

Load As Fast Or Faster Than Your Competitors

Have A Bounce Rate Comparable Or Lower Than Your Competitors

 Retain Visitors As Long Or Longer Than Your Competitors

Load Speed

A fast loading website is critical to good rankings. Test yours here. If your site scores less that 75%

Bounce Rate


User Engagement


Mobile Device Compatability

Google has separate algorithms to rank websites for searches performed on PC’s or Mobile devices.

In 2017, the mobile algorithm will take over as the dominant algorithm meaning that if your site isn’t optimized for smartphone and tablet screen sizes & touch screens, you will see a massive drop in rankings across all devices. Check your site for mobile friendliness here (opens in a new tab)

More than half of all Google queries are generated on phones and tablets, so it makes sense to provide content that is easy for those users to engage with.