Before you dive in, creating content, changing your website design, layout, structure, load speed, keyword density, and all the necessary requirements you are going to need in the long term to get to the top (and stay there)…… you NEED to know where you are right NOW.
Google lists the websites it considers to be the best in order of what it considers to be the most useful at the top down to the less relevant pages virtually hidden on lower search pages.
To get to the top, we need to mimic everything that the top ranking sites have on your site…. and there are over 200 different elements we must consider.
As a website owner looking to drive more targeted traffic to your business, you first need to evaluate exactly where you are currently, compared to your rivals, so you can take the appropriate steps to improving your site’s metrics and thus your rankings.
Our SEO audit process will show you exactly what we need to do to fully optimize your site to be Google friendly & thus to rank well.
The following is a list of some of the core metrics included in our 175 point website seo audit.
We carry out this analysis on your site as well as on competitor sites similar in construction to yours so we can make a straight comparison between the current top ranking companies and your site that we want to position first in SERP’s.
Is page title present and Google friendly?
Is Meta description present and Google friendly?
Is the Meta Keywords tag being used? – This is not advised
Is there one H1 tag on the page?
Is there one or more H2 tags on the page?
Is there one or more H3 tags on the page?
Is there one or more H4 tags on the page?
Is there one or more H5 tags on the page?
Is there one or more H6 tags on the page?
Are there images on the page?
Do images have SEO friendly URLs?
Do images have ‘natural’ SEO friendly Alt text?
Do images have ‘natural’ SEO friendly title text?
Does Text/HTML ratio exceed 50%?
Does the page use frames? – Frame content cannot be read by search bots
Does the page have flash?
Does the site have a Robots.txt file?
Does the site have an XML sitemap?
Has the sitemap been submitted to Google Web Master Tools?
Has the sitemap been submitted to BING Webmaster Tools?
Has the site map been submitted to Yahoo WMT’s?
Has the site language been specified in the header?
Does the site include Microformats?
Does the site include Dublin Core?
Does the site include Geo Metatags?
Does the site have a Favicon?
Is the page content unique?
Is the content well written?
Does each page have unique page titles?
Does each page have unique meta tags?
Does the content contain contextual links to other pages of your website?
Does the content contain contextual links to authority domain information where suitable?
Is primary keyword density on the page around 2%?
Is related keyword density much lower by comparison 0.2 – 0.5%?
Is latent semantic indexing used in preference to repetition of main keywords?
Is the page written to be an ‘authority’ page on the topic?
Does the page CSS validate?
Is the page HTML W3C compliant?
Are all links valid on the page/site?
Does the page load quickly enough?
Does the page encourage visitors to visit a second page?
Does the content keep visitors on the page for more than 15 seconds?
Does the site successfully convert visitors to the call to action?
What is the Google page rank for the page?
What is the Alexa rank for the site?
How many site pages are indexed in Google?
How many site pages are indexed in Bing?
How many site pages are indexed in Yahoo?
How many pages have redirects? – Excessive redirects are bad for SEO
Do any pages have URL’s that are too long? – Long URL’s count against you
Do any page file sizes exceed 100kb?
Do any pages return 404 errors? – Not found errors damage your site quality score
Is the ‘bounce rate’ below 55%?
Does the average time on site exceed 15 seconds?
Does each page render across all browsers?
Does the site render on mobile devices?
What are the top 20 exact match link texts used to link to your site?
What is the percentage of each of those link texts?
What is the ratio of URL’s to IP addresses your links originate from?
What is the citation flow score for each link?
What is the Trust flow score for each link?
Is the link indexed with Google?
Is the link page content relevant?
Is the link page an ‘orphan’ or does it have inbound links too?
Is your link text spread ‘natural’ and organic in appearance?
Do links originate from different mediums/types of sites?
Do your links contain the ‘no follow’ attribute?
Do your links come from networks? – Links from known networks will earn your a SERPs penalty
Do you have a variety of ‘junk’ links?
Does your Brand dominate your backlink profile?
Do you have ‘paid back-links? – Google are wary of paid links & often penalise them
Do you have ‘image’ backlinks?
Are there enough Class C IP addresses to indicate sufficient server spread?
To get where you are going, you need to know where you are….. only then can you implement the necessary changes in all areas of your website and start to move up the rankings.
Click below and order your free, no obligation SEO audit…..