All SEO should start with an SEO Audit. You need to arm yourself with information, after all, big data sets you free!
The more information you have about your site and your competitors too, the better your chances of success out ranking them.
You are probably keen to get started, updating your content, reorganising your navigation and dropping keywords across your pages, left, right & centre… but….. before you jump the gun…… you need to start at the beginning.
So, before you dive in, creating content, changing your website design, layout, structure, load speed, keyword density, and all the necessary requirements you are going to need in the long term to get to the top (and stay there)…… you NEED to know where you are right NOW.
Google lists the websites it considers to be the best, in order of what it considers to be the most useful at the top, down to the less relevant pages virtually hidden on lower search pages.
To get you & your business to the top, we first need to mimic everything that the current top ranking sites have done to their sites…. on your site…. and there are over 200 different elements we need to consider.
As a website owner looking to drive more targeted traffic to your business, you first need to evaluate exactly where you are currently, compared to your rivals, so you can take the appropriate steps to improving your site’s metrics and thus your rankings.
Our SEO audit process will show you exactly what we need to do to fully optimize your site to be Google friendly & thus to rank well.
The following is a list of some of the core metrics included in our 175 point website seo audit.
We carry out this analysis on your site as well as on competitor sites similar in construction to yours so we can make a straight comparison between the current top ranking companies and you. Then, armed with that information, we can position you first in SERP’s.
Is Meta title present and Google friendly?
Is Meta description present and Google friendly?
Is the Meta Keywords tag being used? – This is not advised
Is there one H1 tag per page?
Is there one or more H2 tags?
Is there one or more H3 tags?
Is there one or more H4 tags?
Is there one or more H5 tags?
Is there one or more H6 tags?
Are there images on the page?
Do images have SEO friendly URLs?
Do images have ‘natural’ SEO friendly Alt text?
Do images have ‘natural’ SEO friendly title text?
Does Text/HTML ratio exceed 50%?
Does the page use frames? – Frame content cannot be read by search bots
Does the page include flash?
Do you have a Robots.txt file?
Accessible XML sitemap?
Has the sitemap been submitted to Google Web Master Tools?
Has the sitemap been submitted to BING Webmaster Tools?
Has sitemap been submitted to Yahoo WMT’s?
Has language been specified in the header?
Does site include Microformats?
Does site include Dublin Core?
Does the site include Geo Metatags?
Does site have a Favicon?
Does page have unique content?
Is the content well written?
Do pages have unique page titles?
Does each page have unique meta tags?
Does the content contain contextual links to other pages of your website?
Does the content contain contextual links to authority domain information where suitable?
Is primary keyword density around 2%?
Is related keyword density much lower by comparison 0.2 – 0.5%?
Is latent semantic indexing used in preference to repetition of main keywords?
Is the content written to be an ‘authority’ page on the topic?
Does the CSS validate?
Is the page HTML W3C compliant?
Are all links valid on the page/site?
Does the page load quickly enough?
Does content encourage visitors to visit a second page?
Does the content keep visitors on the page for more than 15 seconds?
Does the site successfully convert visitors to the call to action?
What is the Trust Score for the page (PA)?
What is the Authority Score for the site?
How many pages are indexed in Google?
How many pages are indexed in Bing?
How many pages are indexed in Yahoo?
How many pages have redirects? – Excessive redirects are bad for SEO
Do any pages have URL’s that are too long? – Long URL’s count against you
Do any page file sizes exceed 100kb?
Do any pages return 404 errors? – Not found errors damage your site quality score
Is the ‘bounce rate’ below 55%?
Does the average time on site exceed 15 seconds?
Does each page render across all browsers?
Does the site render on mobile devices?
What are the top 20 exact match link texts used to link to your site?
What is the percentage of each of those link texts?
What is the ratio of URL’s to IP addresses your links originate from?
What is the citation flow score for each link?
What is the Trust flow score for each link?
Is the link indexed with Google?
Is the link page content relevant?
Is the link page an ‘orphan’ or does it have inbound links too?
Is your link text spread ‘natural’ and organic in appearance?
Do links originate from different mediums/types of sites?
Do your links contain the ‘no follow’ attribute?
Do your links come from networks? – Links from known networks will earn you a SERP’s penalty
Do you have a variety of ‘junk’ links?
Does your Brand dominate your backlink profile?
Do you have ‘paid back-links? – Google are wary of paid links & often penalise them
Do you have ‘image’ backlinks?
Are there enough Class C IP addresses to indicate sufficient server spread?
To get where you are going, you need to know where you are….. only then can you implement the necessary changes in all areas of your website and start to move up the rankings.
We’ll run our analysis processes, and report back on everything that’s good and bad about your site & our recommendations of what we can do to maximise your organic traffic flows.