How To Create Quality BackLinks
Finding good backlinks is a challenge that all webmasters need to do if they are going to generate organic traffic in volume.
There are lots of SEO resources and tutorials online telling you what you need to do, but very few that actually tell you how to go about doing it!
Before you begin to build back links you need to understand the definition of a high quality link, so you know one when you see it.
Google has a list of criteria that make a backlink valuable or toxic.
If you don’t understand the requirements then you are unlikely to ever derive any benefit from link-building.
Attributes Of Good BackLinks:
1. On Google Indexed Websites
2. Topic & Theme Related (category specific links)
3. On a unique link, class C IP address to your other backlinks
5. Non orphan pages
6. Variety of link text
7. Natural Google PR spread
8. Natural Brand/URL backlinks
9. Deep Linking
10. Long-tail Back Linking
11. Image Links
12. No Link Networks / Bad Neighbourhoods
13. Natural ‘No Follow’ ratio
There are quite a lot of factors that are needed.
In essence, you need your back links to originate on the best quality, authority pages that you can find.
By doing that you will build category specific links which in the real world will have the biggest impact on SERP’s.
In an ideal world, you will be referenced from a noted ‘authority’ on your subject, using a ‘contextual’ link to reference your article or content as being a useful resource.
As a high ranking authority resource, the site that links to you will carry a lot of link juice and its recommendation of your content will reaffirm to Google that you are worth ranking highly too.
Checking potential linking pages for quality has become much harder in recent times as it is increasingly difficult to be able to determine if the site is carrying a Google penalty or not. (If it ranks well for the focus of the content then you can have some confidence in the power a back link will give you).
It is also important to note that just because a site is considered beneficial for a link today, that doesn’t guarantee that it will still be a good link source tomorrow.
Google makes ongoing decisions and is constantly removing link networks as they are located, so be aware that the value and influence of your links can vary over time.
Where To Find Links?
This is a good strategy for finding good quality backlinks for your site.
These backlinks are currently providing top rankings for your competitor, so you know that the majority of them are Google friendly and influential
2. Export a list of their link profiles – these links are responsible for their current rankings.
3. Visit each of the link pages in turn and explore their links to see if you can add your own link – use the site contact details to ask for a link manually.
It is always possible that some of their backlinks are not providing a positive benefit to their rankings so use your own judgement to evaluate the merits of each link you can obtain.
Generally, the easier the link is to create, the less authority and value it is going to have, so if your competitor has a handful of blog comments for example, don’t just dive in adding as many as you can because these are relatively low quality links and while it isn’t usually harmful to have a few of them in your link profile (it looks natural), too many will actually harm your rankings without a balance of higher value links too.
In recent years, reciprocal backlinks have been degraded in terms of the weight and authority they can provide, however, they still have a place as a part of your overall link profile.
Quality directories that require a reciprocal link will still provide a material benefit to your SEO activities.
What is a high value link?
The best links to build are links from high authority, themed websites. In many instances, success begets success because higher authority sites will reference your content from theirs.
This brings us back to the value and merit of writing high quality content for your pages.
You will build totally ‘natural’ back-links if your content is useful for your visitors. (The downside is that you need visitors to find it first in order to find it useful and then link to it).
When you begin to build category specific links, check using the list of ideal linking attributes above so you can be confident that your new back link will have a positive ranking effect.
Manual Link Building
Hand build backlinks are the links that you should focus on.
It is worth jumping through a few hoops to obtain the best quality links that you can.
As a basic rule of thumb, if a link is easy to obtain, it won’t offer the same boost to your rankings as a link that is difficult to create.
Google want you to create high quality content that in time will be linked to by other sites, who will link to you to provide a valuable information resource for their readers.
This is all well and good in practice, but is often a long process in reality.
You can speed the process up by seeking out the best sources of links for your niche and asking them to link to you.
Failing that you can ask us to create high quality backlinks for you.
Types of Backlinks
It’s very important that you build a natural link profile.
To do this, you need to vary not only your anchor text, but also the types of links that you build.
- Brand Link Anchors
- URL Anchor
- Junk Anchor Text
- Longtail Anchor
- Exact Match Anchor
- Image Links
- Empty Links
The majority of your links need to be Brand Anchor Text links, using different versions of your company name, Brand name etc. Aim for around 70% Brand links.
URL anchor text links
– should make up around 15 – 20% of your remaining links, again using different versions of your URL.
There are four base versions of each page URL; http://www.yourdomain.com, http://yourdomain.com, www.yourdomain.com & yourdomain.com.
– using ‘read more’, ‘click for full story’, ‘…more’ etc. are natural links that Google expect to see within your backlink profile. 5% is a reasonable junk link ratio to use.
Longtail anchor text links
– are phrases that include your main keywords or variations of your keywords, ‘buy the cheapest keyword’, ‘best keyword prices online’, ‘trendy keyword designs’, etc. Use 1 – 5% longtail links.
Exact match anchor text backlinks
– are the most powerful in your arsenal, but should be used very sparingly.
The suggestion that a fixed percentage with work for you can be misleading because while “up to 1%” is a common recommendation, there are a few issues with this as a strategy.
If your site has 100 backlinks, then 1% is one link and that won’t do you any harm at all, but if your site has 1,000,000 back-links then 1% is 1000 links.
If 1000 links point to your site with identical exact match anchor text, your site will look very unnatural and Google will penalise you.
Image links are very natural, and should form a part of your link profile.
Additionally, if you create some image links, and leave the alt text attribute empty, then the image won’t have any anchor text and ahrefs.com and majesticseo.com will report ’empty link text’ in their results.
Quick Ranking with Efficient Backlinks
If you have a new page of your website, with no backlinks pointing to it, there is a strategy you can employ to give yourself good ranking results with the smallest amount of links possible.
First, build one high quality text link using exact match anchor text pointing to that page.
Don’t worry about the page having a 100% exact match anchor text profile.
One link doesn’t work like that.
It is your overall profile that triggers over optimization penalties, so one link (which could easily occur totally naturally) just doesn’t carry the influence to get you banned.
Once this link has been built, sit and wait to let the link propagate and see where your page rankings settle down.
In many instances, one link is enough to power many pages into the top 10.
If your rankings still need more of a boost, start drip feeding Brand, Longtail, empty and junk links into the page.
It’s important to continue to use Google friendly pages to link to your content. Continue to monitor your rankings for the page.
If you still need another boost, build another exact match anchor link into the page and wait and review.
Using this process, you will need far fewer links than you might think to achieve top rankings.