Getting your business found through effective SEO isn’t just about link strategy and PPC management – what you write on your web pages influences Google heavily too.
But forget the keyword-stuffing of yesteryear. Google has become very skilled at ranking web content on its closeness to how human beings naturally write when they write knowledgeably.
So if you write your web copy to try and “game” Google, rather than to be compelling and informative to your readers, it will:
That’s not SEO. That’s suicide.
Get your web copy right, however, and you’ll benefit from:
But you’re a busy person, and SEO-optimised web copy takes time. Who’s going to get it off your desk, off your radar, and done?
We work with established copywriting experts Arrowmaker Communications. We trust them to deliver web copy that catches Google’s eye but also makes your customers sit up and listen. And keep listening.
And it’s not just copy for your main web pages, either. Arrowmaker delivers many other forms of sales and marketing content too, including;
And remember – just because it’s not HTML doesn’t mean it’s not adding SEO value to your site! Documents like PDFs and Word downloads that are stored on your site don’t escape Google’s notice either. These are interpreted as a sign that your site contains all-important helpful and authoritative content.
For more information on Arrowmaker Communications and their copywriting services, contact 0871 789 2743 / firstname.lastname@example.org