Is It Wise To Buy Backlinks?

Rules if you Buy Backlinks: Backlinks are the main drivers behind search engine rankings. Working in conjunction with high quality content, backlinks (links from other relevant and high trust sites) count as votes of relevance and trust, contributing towards your websites ‘trust and authority’ score.

Google ‘owns’ search and so we have to play by their rules…. and, let’s be in no doubt, Google do not care for webmasters using paid backlinks to manipulate their search engine results.

As of Sept 10th 2019, Google has introduced new link tags to distinguish Sponsored links, User Generated Content links and General No Follow links… read more about these important changes here.

Be Aware: Any Paid Advertising Backlinks Pointing To Your Site Need To Be Tagged as “Sponsored” or “NoFollow” To Negate Any Potential Google Ranking Penalty. These Links Will Drive Only Direct Traffic & Will Not Assist Your Organic Rankings.

Link building falls into two categories:

Free Link Building

Paid Backlink Building

Free links then fall into two types;

Organic Links from real fans who are recommending your content

Zero cost links you create yourself

Paid links then fall into two types;

Direct Paid Links

Backlinks Created By SEO Companies

If you “buy backlinks” do not;

  • buy backlinks on a page that contains text related to “buying links” or “Advertising” on it, instead;
  • buy a contextual link which is placed on a natural looking relevant content page which will benefit your Google rankings

Google don’t like paid links, people who buy backlinks or sites that sell them, but conversely, they do measure different types of backlinks differently.

You will be penalised if you are clearly caught buying backlinks on a page that has been identified as selling links that influence Google SERPs listings…. see nofollow 2.0 for more info

If aGoogle identify a page as a page or site selling backlinks & you have a link on it, then you will incur a ranking drop shortly afterwards which will be reflected by a drop in your organic traffic.

Natural links, embedded in relevant content on Google indexed pages offer a completely organic, undetectable solution.

Additionally, these links, whether organic or paid for will give you the rankings & traffic that you need.

Intelligent Link Building

The key to boosting your search engine rankings in the long term is to build or buy backlinks intelligently.

Building free links is all well and good in principle, but it can be a long and drawn out process, especially if you are doing all the leg work yourself.

You found this page because the backlinks pointing to it are Google optimized, Google friendly, organic & most importantly, powerful, authoritative backlinks that influence rankings.

To rank at the top for very competitive search terms such as “but relevant links”, only the best backlinks work, that is why you can be confident that our links will help your site to get to the top of Google SERPs.

Many SEO companies have a large network of contacts who provide access to link opportunities that as a private individual you might never be able to make contact with.

In essence, if you use an SEO consultant to build quality backlinks for you then while you still technically buy high quality backlinks, you do so via a professional link builder.

As long as those links are built on websites that Google values and trusts, and that haven’t been flagged as belonging to a link network your site will benefit.



If you choose to buy high quality backlinks, they need to have a specific set of criteria if they’re going to give you a benefit.

These criteria include;

Google Indexed Pages

No Network Affiliations

Different Class C IP Addresses

Relevant Page Categories (see categories below)

Relevant Trust Score (see Majestic/Moz Conversion Chart below)

Relevant Page Content

Contextual Link Placement

Balanced Link Text Profile

Include Deep Linking

Include No Follow Attribute Links

Non Orphan Pages (Pages with backlinks)

In short, if you create a link on a page that is indexed in Google’s index, that has no relationship with any known or unknown link building networks, is hosted on a different Class C IP address to your other links, has a relevant link category as shown in the image below

majestic relevant link category

In the example above, a link from this domain will pass ‘Business’ Category to the sites it links to.

This is a quite general ‘top level’ category so can be beneficial for many different types of website link building.

If your website is ‘business’ related, this would be a good powerful link for you to request, or pay for if the opportunity exists.

What is Authority Score, Page Score, Domain Score and Trust Score? and use an “Authority Score” which provides a higher score than the equivalent “Trust Score” methodology. See Comparison Chart here.

In the example above, a Trust Score on of 39 for a page or domain is the equivalent of an Authority Score on or of 64.

Top Ranking Backlinks

If you analyse the top ranking websites for your desired keyword or search term using you will notice that the majority have either a dominant link category driving their ranking relevance, or some strong links from a very related category.

Because of this link relevance, you need to obtain, (either free or ‘natural’ paid relevant category links).

You will soon identify the best categories to target by examining the page relevance of the links pointing to your high ranking competitors.

It is often the case that several categories will help to build your trust and citation flow metrics.

See Full List of Backlink Categories

If you are a commercial photographer, then links from the category ‘Arts / Photography’ will obviously be beneficial, but do will ‘Business’ related links, and several other categories.

As with all things, if you just create ‘Arts / Photography’ category, do-follow links then your site isn’t going to pass Google ‘natural’ test.

Your site will look over optimized and you will struggle to rank well.

How To Find Category Specific Links

Identifying high quality link opportunities that meet all of the requirements above can be a very time consuming and tedious process.

The first thing you need to do is to identify the most suitable link categories for your preferred links.

We have contacts who own sites classified in almost every category you can think of including the following which cover most requirements (Click on Category to see Sub-Categories);

Once you have analysed your competitors links and have a few link categories to pursue, you then need to identify link opportunities from links with those categories.

Again, this can be a time consuming process if you are starting from scratch.

It can be frustrating when you find a great link opportunity, only to never receive a reply from the webmaster!

There is always a balance required, firstly to build really good quality links and secondly to stay in Google good books by abiding by their strict terms of best practice.

Buy High Quality Backlinks

We fill the gap between knowing what links you need and being able to find and build them.

We have an extensive range of Google friendly pages which carry all the major link categories, trust flow and citation flow.

Our link building is an SEO service, so while you will not buy backlinks in the true sense of the word by clicking on a “Buy a link here’ button, you still benefit from completely organic backlinks that tick all the boxes that Google looks for. You are just paying for a professional to create the backlink for you.

In Summary, You get;

Completely natural looking backlinks from safe websites that pass high trust flow scores (Authority Scores)

Google Friendly, Relevant Content, Indexed Pages

Links Passing Category Specific Trust Flow

Links Passing Category Specific Citation Flow

Links Passing High Trust Flow Scores

Do Follow or No Follow, Sponsored or UGC Attributes (If required)

Contextual Links Surrounded By Relevant Content Text

Links From Different Class C IP Addresses

Pages with their own backlinks (Non Orphan)

Our Link Promise

No other SEO company offers a link building service like ours.

Without link categorisation you will NEVER rank first in Google for anything competitive.

Most SEO companies link creation services are out of date and just don’t work like they should. The majority of SEO companies don’t even know about link categories, let alone provide links from categories that will help oyur rankings…. that’s why their backlinks don’t give you the results you are paying for.

We are very proud of the backlinks we provide for our customers, so if you are looking to buy the very best quality backlinks, future proofed against Google updates, ask us how we can build backlinks for you…

Additional Reading:

What is SEO?

How to Build Quality backlinks