On-Page Optimisation

10Jun 2018

On-Page Optimisation ** UPDATED in June 2018 ** If you have been learning about search engine optimisation (SEO) and on-page set up then you are probably well aware by now that the end point that you are aiming for (i.e. top Google rankings for competitive search terms with lots of traffic) is not a static […]

23Feb 2016
copywriting for user engagement

How To Write Awesome Copy Every Time Effective copywriting is a frequently misunderstood skill. Being able to explain yourself in words effectively, clearly, concisely so that your readers understand what you’re telling them is a rare talent. The basic principle of great copywriting is to make your readers do what you want them to do……. […]

28Aug 2015

Why Duplicate Content Matters The easy way to create a new page in the good old days of yor was to simply copy and paste duplicate content (in other words steal) the work of someone else. It was fast, easy and effective as well as being a low cost way to create a page full […]

30Jul 2015

How To Offer Valuable Web Content   We are constantly asked what represents quality website content?   Google especially is only interested in listing high quality, USEFUL content at the top of its listings, so providing pages that offer value has never been more important.   The key is to think about what people searching […]

19Jul 2015

W3C Compliant Web Design HTML   One of the many elements that Google assess before determining your search engine rankings is the structure and quality of your html code.   Clean code loads faster, performs better and demonstrates to Google that your website is well managed and those signals are important for your search engine […]

30Mar 2015

High Quality Website Content Google looks to show the best quality content to its users, so that people who are searching for information about a particular topic are directed to the best sites. They use a complex algorithm to analyse each page and to determine the ‘quality’ of that page and it’s suitability to rank […]

25Jan 2015

Google Panda Updates have changed the game forever Since Google spent the bulk of 2011 trying to remove content farms from its index, or at least to reduce their rankings in SERPS, it is now more important than ever to make sure that your website content writing is grounded on quality.   The days of […]