WordPress WP Off page Optimisation
WP Off Page Optimisation refers to the SEO elements your page needs, but which are not on the page or site itself. These include, search engine optimisation backlinks (links from other high quality, related sites), social media activity, reviews and testimonials etc.
Off-page optimisation ultimately determines how high your site & site pages will rank in Google.
There are several on-page factors involved;
- The power, quality & relevance of other sites that link to you (backlinks) & how those backlinks are structured.
- The volume of social proof your company provides.
- Social media likes and shares – if real people like your product, Google will too.
Google is constantly adjusting the exact requirements required to rank first for a specific search, but and this is an important but…. backlinks from authority, relevant websites, are responsible for the trust and authority your site needs to earn to rank at the top.
While during the last few years, several different metrics such as an increasing influence of social media activity & testimonials have gained weight as metrics for measuring the company behind the website, backlinks still represent almost 50% of the total shove your site needs to be an authority site.
Google’s ranking theory is that authority, relevant sites will link naturally to other relevant, authority sites.
To a certain extent this is true, but it does create a closed network of powerful sites leaving many smaller independents out in the cold.
If you have ever wondered why Google results are dominated by the same multinationals, this is the primary reason.
How To Build Backlinks for WordPress
Backlinks are power for a website. Ranking power. If high powered, well trusted websites link to you – recommend you by linking to you, then your authority rises.
Google works by using the premis that good websites will only ‘recommend’ other good websites (businesses).
If you base your linkbuilding around this strategy, you won’t fall into the trap of gathering links from anyone offering you one.
The easiest places to create links offer the lowest quality backlinks. Directories, forums and blog comments are all virtually pointless for SEO so ignore them for the time being.
The biggest single challenge for anyone new to SEO and linkbuilding is to understand the difference between a good link and a bad link.
Bad backlinks will actively penalise your site rankings rather than helping them, so you should be very careful which sites you elect to create links on.
Good backlinks pass trust, authority and relevance to your page, so are worth their weight in gold for you.
Getting good links can be a time consuming challenge.
WP Off Page Link Building
A good backlink has the following characteristics:
- Is contextual
- Within relevant content
- On a Google friendly page
- Passes relevant link category
- Is DoFollow
Google wants people to accumulate their backlinks organically. This would mean, as a website owner, you would publish your site and then sit and wait in the hope that another website owner finds and likes a page of your site so much that they recommend you to their visitors via a link.
This can work if for example you create killer content covering a specific topic and someone else considers your content so good that they link to your page as a reference site.
For the majority of businesses, creating content that is good enough to gain that much organic traction is a huge challenge.
For most businesses, they will be waiting a bvery long time for anyone, let alone backlinks in the numbers required to move the dial for SEO rankings.
The solution is to proactively create links yourself.
Until a page has a backlink it is referred to as an ‘orphan’ page. Orphan pages, unless they are on very powerful sites will struggle to rank.
Sites like the BBC or Newspapers like The Sun can easily rank orphan pages, but for the rest of us, you need to create a backlink to any page that you want to rank well in Google.