If you have a business website & you haven’t done so already, you need to create Google Business listing for your company.
There are several benefits to a Google Business listing;
At the top of many localised searches is a box containing two or three of the most popular local comapny listings from Google Local Pack.
These are determined by Google based on the location of the business, the location of the searcher and a combination of information contained within each local business Google profile.
The more complete your Google profile, the more likely that you will feature in the local pack box.
Combined with the information in your profile, Google also measures your company using online reviews, (Google Business reviews in the main) & additional information Google can glean from Analytics, Chrome and Gmail about your company and how well suited you are to feature.
Google Local Pack is your opportunity to jump above the standard organic listings and attract traffic quickly and cheaply, so it’s well worth the effort to set it up correctly.
Reviews are rated depending on the source of the review, their activity, profile legitimacy etc.
The more reviews you can gather from satisfied customers, the better it is for your search engine optimization rankings. Reviews contribute towards your websites trust and authority metrics.
If you gather more than 30 in a 12 month period then you become eligible to have your stars rating included in your Google SERP’s listings. These can have a dramatic impact on your click through rate because your listing stands out from your competitors.
Google Maps is important as it tells Google with some certainty where you are based and the area you service. Even if you don’t have a premises where customers visit, a Google Maps listing is important as without it you won’t be able to feature in Google Local Pack listings.
Not only will your business be flagged on Google Maps, but you will gain a listing in the top ten subsection of Google SERP’s. This is a great low cost traffic generator and you should take advantage of the opportunity.