SEO Training Is An Essential For Business Owners
1 Understanding The basics
If you don’t have an understanding of how your website works and what allows you to rank well and receive quality traffic then you will never maintain the traffic levels that your SEO provider delivers.
Many business owners add their own content over time and in the process, either dilute or undo the work done to their pages.
If you don’t know what is driving your rankings then you can’t expect to maintain or improve them further.
2 Editing & Adding To Your Content
Blogging is good for your website. It can also be bad for your website (if you don’t structure your blog posts correctly). If for example you want to push a specific product or service, so you write several posts all covering the same information, you present Google with a dilemma.
In some instances, they might show a couple of your posts, but in many instances, your new blog post will actually detract from the original page or post that was ranking well, reducing your rankings and traffic.
3 Remain Google Friendly
With more and more quality and spam filters weeding out low quality content and sites from their SERPs listings, it has never been easier to fall foul (even accidentally) of a Google penalty.
Duplicate content, slow loading pages with large, unoptimized images, over optimized text and pages, undesirable link neighbourhoods, etc.
4 Avoid Google Penalties
Google is quick to impose ranking penalties on any site that it considers to be violating its terms and conditions. If you trust to blind luck and just hope to remain Google friendly you are risking your sites future.
5 Increase Traffic
Where ever you currently rank in search, chances are there is the possibility of driving more traffic through improved rankings, ranking for additional targeted keywords etc.
If you don’t have an SEO strategy in place for the longer term, how are you going to strategise those search terms and create compelling content to drive traffic?
6 Increase Conversions
Traffic generation is only one piece of the puzzle. Converting that traffic into new business is equally if not more important. An important part of your optimization should me monitoring, assessing and adapting your content to convert more and more traffic to business.
If you don’t have a good knowledge of why you rank, where you rank and where your traffic is coming from, you will struggle to increase your profitability online.
7 Understanding Analytics
Google analytics is a complex beast and it’s easy to miss important reported metrics that can alert you to issues, highlight successes and measure your progress over time.
Tracking your visitors engagement is a vital component of analytics that many owners neglect. If you are armed with the data you need to be able to make informed decisions, you will get a better return on your investment in the long run.
8 Building Trust & Authority
Google ultimately ranks sites based on the trust and authority metrics that they earn. If you don’t know what represents ‘good authority’ and what is junk, how are you going to build your authority metrics to increase your traffic?
9 Integrating Social Media
Social media is becoming a more important SEO metric as search engines (Google especially) use content sharing as a trusted metric to measure the quality of your page content.
If lots of real people with active social media accounts share your web content with their friends, it stands to reason that your content might contain useful information, valued by real users.
Google gains confidence in the quality of your most shared content.
For many businesses, their website was built to make a profit, though sadly, for the majority this isn’t the reality they face. For a variety of reasons, their site never generates the level of interest and sales that they once dreamt of….. but it doesn’t have to be like that!
Properly managed and maintained, the majority of websites could make a healthy profit for their owners.
11 Keeping Up To Date With Algorithmic Changes
Google makes changes to how they rank websites. Some of these are very minor and make little difference to the majority of rankings, but occasionally, they release massive, fundamental changes to the way they rank websites. Algo changes such as The Panda algo, the Penguin ago, Hummingbird etc all had a profound effect on traffic for millions of websites.
These changes will continue to happen whether you like it or not. Google have the power to turn your world upside down at the flick of a switch.
The key to managing these changes is to stay connected with an SEO training process that highlights these changes for you, informs you of what is happening and what you need to do to maintain and improve your site performance and stay ahead of the curve.
Future proofing your site by sticking to long term search engine friendly strategies that will continue to reward you for years to come is the key to good website management and only by having a thorough understanding of how your website works will you be able to improvise, adapt and overcome.