Secret Ranking Tactics For Google SEO

Google Secret Sauce…..Top Google rankings rely upon far more than just great content and back-links in your SEO arsenal. To rank well for competitive search terms in Google you need the right links from themed, ‘on topic’ websites.

Many webmasters have until now, mistakenly built links from related content thinking that those links will give them the rankings they need. The truth is somewhat different however, as many of those seemingly themed, topical links are actually on sites and pages that are not ideally themed in content.

Google has categorised pages and websites across the web and uses those categories as an important theme metric that counts highly towards your rankings. These categories are drawn in part from several sources including Dmoz as well as others.

One of the early drawbacks has arisen in instances where some websites have been wrongly categorized, resulting in their linking potential being seriously compromised. This goes someway to explaining why outwardly similar looking websites can give very different linking benefits for the sites that they link to.

secret google seo ranking formula

If you want to rank at the top of Google in 2016 and going forward into 2017 and beyond, it is important to make sure that the majority of your SEO campaign back-links originate on suitably categorised sites and pages.

It’s worth pointing out that a site can have pages with different categories. For example, the BBC website home page is in the Arts/Television category, whereas the Top Gear page within the BBC site in categorised as Business/Automotive…… so the page of a site that you get a back-link from is very important.

Locating suitable linking opportunities is now vital to your ranking success and is the secret ingredient to top rankings, but isn’t totally straightforward to achieve. The process is to analyse your top ranking competitors that are currently ranking well for the search terms that you are targeting. We suggest using for this analysis.

Google SEO Analysis

Once you have a list of competitor sites, you need to analyse their back-links to establish the categories that they belong to. You will find that for particular search terms or phrases, specific categories will dominate your competitors back-links. There are a few ranking anomalies to this, such as keyword rich URL’s which require less targeted back-link categories.

If possible you should compare your site with sites that are similar in structure to yours, and that have a similar URL structure to yours. When you do that, you will see a clear pattern of website categories that are driving rankings.

From this analysis you will be able to build a list of all the sites in suitable categories that link to your high ranking competitors. You goal then is to create your own links on as many of those sites as possible.

How Do Google Rank Websites In SERPs?

So you have come here searching for the fountain of youth, the elixir of life, the secret SEO recipe that will give you No. 1 Google rankings for all the keywords you choose……

… Where shall I start…….. OK, here goes……..

1. If I, (or anyone else for that matter) knew the exact mix of GUARANTEED content, links and social media popularity required to rank any site I wanted at the top of Google search, I probably wouldn’t give it away free in a blog post……

the value of that SEO knowledge would run into £ Billions. If anyone did nail down the secret mix exactly, trust me, they are not going to share it in it’s totality.

2. There is a strong argument that there are in fact very few Google employees with a complete knowledge of their algorithm. This is because their algorithm is actually made up of over 80 different algorithms that all work together, carrying out different functions, filtering websites out of their results.

Over time, with more and more additions, tweaks and adjustments, as well as new sub-algorithms, the finite recipe must be an unknown for all but a handful of the most senior Google engineers. Let’s face it, those employees don’t need to understand the full picture… they aren’t trying to get to the top for highly competitive keywords!

google secret ranking tips

However, you are trying to do exactly that, and you want the secret recipe to make it happen, so here goes……

You came here looking for a list of Current Google SEO Requirements like this;

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1/ include primary keyword in page title

2/ include primary keyword in H1 tag

3/ include primary keyword in H2 tag

4/ include primary keyword 1.9% keyword density in content

5/ include over 500 words of content

6/ include at least one external link to an authority on your topic

7/ include primary keyword in at least one alt tag

8/ include three variations of your primary keyword in content

9/ include contextual links to related content in your site

10/ include a video in your content

11/ Link using 80% URL & Brand link text

12/ Link using varied long tail link text to deep pages

13/ Link using mixed no-follow and do-follow links

14/ Link using images and text

15/ Link using links on authority, themed sites

16/ Link from Google friendly sites

17/ Link from different IP address sites

18/ Link from ‘non orphan’ content.

19/ Encourage social sharing across platforms

20/ Reduce bounce rate below 55%

21/ Website speed in top 20th percentile

22/ 49+ Google plus shares

23/ 49+ Facebook shares

24/ 49+ Twitter retweets

To me, that looks as close to the secret recipe for a successful page. But……

There are a few issues, one important one is that there is no direct correlation between keyword density and rankings. There are so many examples of high ranking pages with a very low keyword density, as well as higher keyword density pages ranking just as well.

What can we learn from this? …… The first thing to note is that keyword density is no longer the be all and end all… anyone who says otherwise is not up to date with their SEO.

Your content needs to be relevant, and you need to write quality, unique content in a natural way, including different variations of your primary keywords rather than repeating the same keyword or phrase over and over again.

If you manage to include many different terms, phrases and variations within your content then your page will have the opportunity to rank.

So keyword density will harm your rankings if you exceed 2% or so (although we have recently seen several site ranking well with a keyword density of 6 – 7%!!) but, that said, on page link density will only get you so far in SERPs.

There is also a school of thought that the keyword density of your page content can vary depending on the volume of exact match back-links pointing to the page. Namely, the more exact match anchor text links, the lower your on-page keyword density should be.

Because of the infinite variables that also affect rankings, our tests on this relationship between backlinks and content keyword density have so far proved inconclusive and so I can’t tell you definitively either way. ……. if you can find anyone who can, I would like to read their thoughts on the subject.

Google Secret SEO Algorithm Conclusion:

There are many conflicting hypothesis regarding the exact secret formula required to deliver top Google rankings in 2016 and beyond.

It’s safe to say we are confident of the main ingredients that deliver top rankings, but I don’t think there is any one in the industry that can categorically tell you the precise recipe that will deliver number 1 rankings for every keyword in every niche.

Instead, we, as an industry are working towards hitting the sweet spot with continued testing and algorithm reverse engineering to unravel the perfect mix of links, content and social sharing that will produce results at an affordable cost.

Good Luck…… and if you don’t want to rely on luck…… check out this SEO tutorial for full details…..

Further Reading:

SEO Audit

SEO Tutorials

On Page Ranking Factors

What is SEO?