How Important is Good Hosting for WordPress?
The server you host your website on is the engine that drives your WordPress website. There are several factors at play including bandwidth, server response time, location, technology specification, php version, database version, security features and more.
You can host your site on a cheap as chips server that might only cost a few pounds a month, but there is a price to pay.
You do tend to get what you pay for and cheap hosting usually goes hand in hand with older tech, slower out of date servers, reduced security, less features and control & increased failures and downtime.
If you want your website to perform online, you need to host it on a fast, high quality server.
While it’s always nice to think you have chosen your web designer wisely, often, they do not have their eyes on the whole picture. Their ‘remit’ ends with delivering a good looking website to you to do with as you please.
But that is really the start of the process, rather than the end of it, because it is your sites performance that ultimately matters to you as a business owner.
- site is slow to load, you will rank lower in Google.
- images have too larger file sizes, you will also rank lower in Google.
- server delivers uncompressed content, guess what? You will drop in search.
- traffic exceeds your bandwidth you will return 500 error codes and Google hates that too…..
- server hosts another site which gets banned from search, because you share a Class C IP address, you will suffer in SERPs too.
There are a whole host of reasons why cheap hosting will cost you money in the long run. We are not saying all of the above will happen to you, but one or more of them is more than likely if you buy your hosting purely on price alone.
We are not saying that you need to have a dedicated virtual personal server to host your site, far from it, but there are a range of options in between which will deliver your web content reliably, consistently & securely.