Question: How Should I Go About Optimizing Our Website?
I want to do SEO & start optimizing my site myself, how should I get started?
There are a few things you need to do first before you start:
- Select the keywords you want to target (Google Keyword Tool)
- Check your load speed (Google Load Speed Tool)
- Check for Google penalties (Google Webmaster Tools)
- Check your mobile compatibility (Google Mobile Friendly Tool)
If you site is mobile friendly, loads quickly and has no Google penalties then you just need to add your chosen keywords into your page content.
Your keyword density should be 1 – 2% on each page but it’s important to use variations of your keywords too.
Once you have been through every page of your site, adding keywords in all of the key indicators so each page has a unique focus, you can turn your attention to building high quality links to increase your online popularity.
The process of optimizing your site is an ongoing process, creating new, quality, themed & relevant backlinks on a regular monthly basis to push your site to the top of the rankings.
You can learn more in depth about optimizing your site yourself using our free SEO tutorials