Inbound Marketing Inbound marketing is an umbrella term that covers content marketing, social media marketing and search engine optimization. Through the creation of valuable descriptive content online, potential customers are drawn to your goods and services. Different offerings on pages of your website are linked to from articles placed on web 2.0 online properties, social […]
Web Ready Product Photography Commercial photography service that enables you to display your goods and services online. A good quality, well lit photograph, professionally shot to capture all the detail of your products will increase your sales. Online, people want to be able to ‘examine’ what they are buying and if you try to sell […]
What Is Google Penguin 4? Google uses a group of automated algorithms to filter all of the websites and pages it finds on the internet, removing many from it’s results, promoting others and maintaining a stubborn indifference to the remainder. Penguin 4 is the latest incantation of the infamous Penguin algorithm that measures, analyses and […]
How Does Google Work? This is a common question that we are asked, probably more than any other. Google uses a series of automated analysis and assessment formulas to review every page that it finds online. These are then classified as either being low quality and not to be included in Google’s Index, or of […]
Duplicate Content Algorithm Duplicate content is a big problem for Google, so they use an algorithm to compare your page content with the pages of every site that is in their index. If you have the same words in the same order as an older page they you are considered to have ‘scraped’ that content […]
SEO Question:What Are Meta Tags? Hi, I need a definitive answer about which meta tags are important and which to avoid? Deeho Says: Behind every website, in the ‘Header’ section, live your meta tags. These are lines of code containing important data, that while not being visible on your page, are visible to search engines […]
SEO Question: Should I run ads as well as ranking organically? I am building links to rank organically, but should I have run ads (paid) for the same keyword too? Deeho Says: When you first start optimizing a site, you have a whole load of keywords that you more than likely don’t rank very highly […]
Is It Wise To Buy High Quality Links? Link building falls into two categories: Free Link Building Paid Backlink Building Free links then fall into two types; Organic Links from real fans who are recommending your content Zero cost links you create yourself Paid links then fall into two types; Direct Paid Links Backlinks […]
Question: What Is The Meta Description Tag? I’m building my first website. What is the meta description tag and is it important? Deeho Says: Within the header on each page are three core sections, the ‘page title’, the ‘meta description tag’ and the ‘meta keywords tag’. The page title is the text that appears at the […]
SEO Question: What is Cross Linking? Can it work as an SEO Strategy? I keep reading about cross linking, but different sites define the term differently. What is cross linking & is it important? Deeho Says: Good question! Cross linking is not a particularly common SEO term. We tend to use either ‘internal linking’ or ‘outbound linking’ […]
