Question: What Is Trust? I keep reading about Google using trust as ranking metric. What is trust & how can I give my site more trust? Deeho Says: Google trust is an important metric that relates directly to your Google SERPs rankings. Trust is measured in several ways and is consequently easy to also provide untrustworthy […]
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Question: Do I need SEO? We are frequently ask if SEO is essential for every website. The Question “Do I Need SEO?” is a question you need to ask yourself. Deeho Says: Many websites don’t actually need to rank first for high traffic search terms. For lots of businesses, just ranking for their business name & […]
Question: What is SEO? The question “What Is SEO?” is a question we surprisingly still get asked on a very regular basis. There are still plenty of website owners out there who aren’t familiar with the term. **UPDATED October 2019** Deeho Says: The term SEO is an abbreviation for search engine optimization &, loosely speaking […]
I Added New Content But My Rankings Dropped? Within a few days of adding new images to some of my pages along with some additional text, my rankings for those pages dropped 2 – 5 pages in Google. What’s the cause? I thought Google liked new content? Deeho Replies: In principle, yes, Google does like […]
Have I Been Penalised By Google? My search rankings dropped significantly last year and seem to have fallen off a cliff. How can I find out if I’ve been penalised by Google? Deeho Replies: Google penalties fall into two categories: There are many areas of your website that are filtered by google algorithms automatically without […]
Google Search Engine Ranking Explained Infographic Additional Reading: What is SEO?
Is It Good Practice To Switch To A Keyword Rich URL? We have an established website that uses our business name domain. We’ve had the website for over 12 years. I keep noticing competitors websites ranking above us that use a keyword rich URL instead of their Brand name and wanted to know if we […]
How To Write Awesome Copy Every Time Effective copywriting is a frequently misunderstood skill. Being able to explain yourself in words effectively, clearly, concisely so that your readers understand what you’re telling them is a rare talent. The basic principle of great copywriting is to make your readers do what you want them to do……. […]
SEO Training Is An Essential For Business Owners 1 Understanding The basics If you don’t have an understanding of how your website works and what allows you to rank well and receive quality traffic then you will never maintain the traffic levels that your SEO provider delivers. Many business owners add their own content over […]
Google Penalties & How You Can Avoid Them Google uses a series of complex algorithms to measure, test & rank each page it can find online, handing Google penalties to any site that doesn’t meet their minimum standards. Many pages never even make it into Googles index of websites. Google has core algorithms and supplemental […]