SEO Frequently Asked Questions

Question: Should I Hire Someone or Do My SEO Myself? I want to improve my rankings in Google, but my question is…. can I do my SEO myself of should I hire someone to do it for me? I have a small budget, but not much. Deeho Says: Of course you can do it yourself. There […]

Question: How Do I Increase My Trust & Authority? My website needs to rank well in Google. How Do I Increase My Trust & Authority? Deeho Says: This is a very common question, and the answer to ‘how do I increase my trust and authority?’ is as follows; Trust and authority begins with high quality, useful content. […]

Question: Why Do I Need Trust and Authority? I used to rank really well in Google but over the past couple of years, my rankings have dropped significantly. Can’t I just join a link network to improve my rankings? Why do I need trust and authority? Deeho Says: Google is a constantly evolving organism. Nothing they […]

Question: What is Authority? Authority is being talked about online a lot these days in relation to Google search rankings and how they choose the best sites to rank well. What is authority? Deeho Says: Google assigns authority to each website in its index, and furthermore, to each page of each site. Authority is a […]

Question: What Is Trust? I keep reading about Google using trust as ranking metric. What is trust & how can I give my site more trust? Deeho Says: Google trust is an important metric that relates directly to your Google SERPs rankings. Trust is measured in several ways and is consequently easy to also provide untrustworthy […]

Question: Do I need SEO? We are frequently ask if SEO is essential for every website. The Question “Do I Need SEO?” is a question you need to ask yourself. Deeho Says: Many websites don’t actually need to rank first for high traffic search terms. For lots of businesses, just ranking for their business name & […]

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Question: What is SEO? The question “What Is SEO?” is a question we surprisingly still get asked on a very regular basis. There are still plenty of website owners out there who aren’t familiar with the term. **UPDATED October 2019** Deeho Says: The term SEO is an abbreviation for search engine optimization &, loosely speaking […]

new content kills google rankings?

I Added New Content But My Rankings Dropped? Within a few days of adding new images to some of my pages along with some additional text, my rankings for those pages dropped 2 – 5 pages in Google. What’s the cause? I thought Google liked new content? Deeho Replies: In principle, yes, Google does like […]

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Have I Been Penalised By Google? My search rankings dropped significantly last year and seem to have fallen off a cliff. How can I find out if I’ve been penalised by Google? Deeho Replies: Google penalties fall into two categories: There are many areas of your website that are filtered by google algorithms automatically without […]